Some brands do this better than others. Think about the brands you admire most. Chances are, they’re not just selling a product—they’re selling an idea, a feeling, or a movement. Seth Godin ...

Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on LinkedIn (Opens in new window) Click to share on Telegram (Opens in new window) Click ...

Ironically, this makes them even more respected. When you don’t crave approval, people tend to admire you more. I used to think I had to fit in to be liked. I’d change my opinions, laugh at ...