Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant ...

Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.

Still, these all describe your more typical product placements, cross-promotions, and paid ads for games available on Steam outside of Steam. Of course, advertising is a part of any publisher or ...

While aligning with sports leagues or game content can help drive brand awareness and consideration, it can also be cost-prohibitive for many advertisers. Some even find themselves locked out of ...

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest ...

“We didn’t just match a top-performing ad — we beat it in the second iteration using AI-driven ideas,” said Zdorenko. “That’s not a fluke. It’s a glimpse into the future of mobile ...

Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

Over the weekend, followers of Activision’s Instagram page noticed them posting something unusual: an ad for a new Guitar Hero game, titled Guitar Hero Mobile. But what really drew attention ...

Controversial AI-generated ads were market research for Activision games. One of these ads was for a Guitar Hero mobile game. Unfortunately, the game doesn't actually exist at this time.

A social media advertisement for Disney’s Marvel Rivals video game has breached the Ad Standards Code of Ethics for sexual ...

Discord is bringing its video quest ads to the mobile app later this year. If you're unfamiliar with Discord Quests, they ...

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that ...