More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t ...

YouTube is unveiling new creation tools on its shorter video platform that directly competes with TikTok, which faces another potential US ban. Five features are coming to YouTube Shorts later in the ...

Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in ...

Despite the change, YouTube will continue tracking the old Shorts metric under an “engaged views” option in its analytics dashboard. It will also keep using “engaged views” to determine ...

YouTube metrics are vital for creators, and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted ...

YouTube will now count views on YouTube Shorts based on viewers who come across the content. Credit: Faisal Bashir/SOPA Images/LightRocket via Getty Images How many views are your YouTube videos ...

Until now, YouTube has counted a view as a 'one time' when a short video was watched for a certain number of seconds. However, after March 31, 2025, the minimum viewing time requirement will be ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views ...