With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market competition is only getting tighter.

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

It is worth noting that Rs 10 price has been favored in several consumer goods sections, expanding the accessibility of the ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price of Rs 10. But is it sustainable?

And it has the muscle: for FY23, Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand name ... success of the more affordable Kool in a can. “We source the ...

Amul (Anand Milk Union Ltd.) plans to gradually enter Tamil Nadu’s milk market, providing a cooperative model for local farmers, said Amit Vyas, Managing Director, Amul Dairy in Tiruchi on Saturday.

Amul is also creating beachheads in south India Amul’s Be More Milk campaign at Times Square The dairy major also wants to go beyond the Indian diaspora. On October 8, Amul’s campaign titled ...

Gujarat Cooperative Milk Marketing Federation (Amul) has been ranked as the third most valued brand in India in the prestigious YouGov India Value Rankings 2025, stated an official release here ...

In the esteemed YouGov India Value Rankings 2025, Gujarat Cooperative Milk Marketing Federation (Amul) was named the third most valuable brand in India, according to a statement released here on ...