This case study describes how Amul tackled slowing Indian milk consumption by presenting it as a natural energy drink to appeal to young... We’re long-term subscribers to WARC and it’s a tool we use ...

According to an ICRIER report, India's beverage market, which includes soft drinks ... Ltd (GCMMF), known for its Amul brand, introduced Tru dairy-based fruit drinks priced at Rs10 for a 150 ...

Amul TRU: India's leading fast-moving consumer ... including carbonated soft drinks, juices, bottled water, and fruit-based beverages, was estimated at ₹67,100 crore in 2019.

At a time when soft drink players are locked in a battle amidst ... Mother Dairy. Last month, Amul began stepping up marketing of its dairy-based fruit beverage brand Tru. It has also launched ...

Mukesh Ambani’s Campa vs Pepsi, Cola, vs Amul: Rs 10 soft drink market in India set to explode due to.... Fast-Moving Consumer Goods (FMCG) giants are investing heavily in the Rs 10 beverage ...