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How Amul Got An “Indian-Sounding Name, In Spite Of Recommendations Of Marketers
Amul is today one of India's most beloved brands, but had it not been for the insistence of its founder, it might have been ...
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The Story Behind Amul’s Name: Watch How India’s Dairy Giant Nearly Chose Something Else
He chose the name ‘Amul’, which is a combination of Anand Milk Union Limited and the Sanskrit word ‘Amulya,’ meaning ...