IMO, ILIA Beauty is one of the most under-rated makeup brands going. It was founded back in 2011, but only in the last few years has it popped up on radar after launching in the UK back in 2022.

A fan of waterline eyeliner’s versatility, celebrity makeup artist Kasey Spickard says you can achieve many different looks with a waterline eyeliner depending on the color you choose.

With a high-color payoff and semi-matte finish, the liner is surprisingly creamy and gloriously blendable. Plus, the pencil liner can easily be sharpened to a fine point for ultra-precise application.

From the pencil that'll create a subtle smudge to the best liquid for a striking cat eye, we've whittled down the very best eyeliners out there right now, so you can wing, shade and tightline to ...