Launching a brand is an exciting and challenging journey. Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. But how do you build ...

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Creative Commons (CC): This is a Creative Commons license. Attribution (BY): Credit must be given to the creator. An experimental study was performed for a fed-batch catalytic hydrogenation for the ...