This means marketing often plays a more important role than sales in B2C. The last part is key—many B2B purchases are treated like investments. Rather than a simple purchase. B2B marketers also ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit ...

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...