B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer needs, marketing-sales alignment and data driven strategies, they diverge ...

A seismic shift is happening in B2B e-commerce, and it's all about vertical marketplaces—platforms designed specifically for ...

As a result, both parties can benefit from better pricing and reduced time-to-market. B2B sales, however, are very different from B2C sales. There is a day and night difference. You can better ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

5. The value of B2B sales is much higher than B2C The high value of B2B sales drives marketers to invest significant time in understanding customers’ needs and crafting personalized content for ...

Below, additional key findings from the report, which was based on data from a survey of 182 marketers, sales professionals, and presidents/CEOs. (Some 67% of respondents work for B2B-focused ...

To meet HIPAA requirements, care providers are required to execute a Business Associate Agreement (BAA) with their software vendors. NurseMagic™ now provides a BAA for all users, whether licenses are ...

Once the quieter cousin to B2C, B2B marketing is enjoying a creative renaissance. We speak to key industry leaders on why ...