Mattel, Inc. (NASDAQ: MAT) announced Wednesday that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeB ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

All-time NBA points leader LeBron James is no stranger to making history – but his latest achievement is more likely to land in a toy chest than a trophy cabinet. On Wednesday, toy giant Mattel ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

Dr. Debali Mookerjea-Leonard, a professor of English and world literature at JMU, emigrated from India in 1992 to get her ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

Los Angeles Lakers star LeBron James joined the Mattel and Barbie family after a new Ken doll dropped in his likeness.

LeBron's iconic Barbie-Ken figurine is priced at $75 and to be made available at selected Target stores as well as online from Monday (Apr 14) onwards. NAB Lifestyle Sports ...

They are an unlikely duo, but are currently sharing a stage. Barbie and Julia Child are both comfortably ensconced at the Cincinnati Museum Center at Union Terminal.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.