Emma Mackey will play The White Witch in Greta Gerwig's Narnia movie at Netflix, after working together on "Barbie." ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Tigercat_LPG/istockphotoBack in the 1960s, kids didn’t need screens or smartphones to get excited — they just needed a toy ...

The project has been described as being in the vein of other successful toy-inspired narratives like “Jumanji” and “Barbie.” ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

A Toys 'R' Us live action movie is in the early stages of development. More details are expected to emerge in the coming months.

For kids of the '80s and '90s, there was no greater place to be a kid than Toys"R"Us. We all likely have fond memories of ...

There's a live-action Toys "R" Us movie in the works that takes inspiration from Night at the Museum, Back to the Future, and ...

Story Kitchen and Toys’R’Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film based on the popular store from our childhoods. Story ...

From 'John Wick's Derek Kolstad and 'Sonic the Hedgehog's Dmitri M. Johnson, the movie will also take inspiration from ...

Variety notes that production company Story Kitchen is teaming up with Toys 'R' Us Studios, the film and TV making division of the massive toy company, to make a film based on the store. That's right, ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered the store one of the ...