In the first major challenge to Reliance Chairman Mukesh Ambani’s plan to capture India’s beverage market with his revitalized Campa Cola brand, soft-drink giants Coca-Cola and Pepsi have ...

said Ambarish Mitra, CEO/founder of Blippar, London. Augmented soda Pepsi has plastered mobile calls-to-action on regular Pepsi, Pepsi Next and Pepsi Max cans and 20-ounce bottles. The products are ...