Day means it is once again time for brands to get in on the "fun" with cheeky corporate capers including hot sauce sunscreen, ...

The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup ...

Thaddeus Young breaks down his investment portfolio, particularly the ones he did with famed beverage mogul Lance Collins.

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Golden State Warriors superstar Steph Curry is debuting a hydration-focused sports drink under the PLEZi brand founded by ...

Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report. The company also expects its popular brands Thums Up and Sprite to reach ...