Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Gersh is continuing an expansion of its quickly-growing brand consulting practice, which offers clients a range of business ...

Simply put, market research firms need good marketing to fight back. YouGov is one of the most famous market research firms in the world. Its CMO Mike Woods, though, was aware of the challenges facing ...

Kenvue Inc . (NYSE:KVUE), the consumer health company spun off from Johnson & Johnson in 2023, finds itself at a critical juncture as it navigates its first full year as an independent entity. The ...

Buckle up as we dive into key strategies for defining your brand identity, creating visuals, positioning your brand, and building awareness. Market research is like putting on your detective hat and ...

Angel Soft is encouraging viewers to take a bathroom break with its Super Bowl ad. It may sound counterintuitive, but there ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

Manuel Reman combines Krug’s tradition with innovation, prioritizing authenticity and sustainability to keep the champagne ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Consumer electronics products have quickly gone from “Made in China” to “Made by China” as Chinese brands have transformed ...

The new generation of high-growth franchises reveals an intriguing duality: pizza chains remain stable and time-tested ...