When Britannia Treat Croissant hit the market last May, it was a resounding success and it suddenly opened up a world of opportunities. “On the same manufacturing line, we can now do a strudel.

After the resounding success of Britannia Treat Croissant in India, the Rs 14,000-crore biscuit giant plans to ride new segments such as croissants, cakes and dairy for greater growth ...

Britannia also ensured that searching for "Prashant" on Swiggy Instamart would direct users to the croissant manufactured by the company. Bollywood actress Diana Penty also joined the Prashant trend.