"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.

“Grow your tech startup into a giant. Expand a business. Build a career. Start a family… None of it is at the expense of the other.” It was clear that many of Sacramento’s movers and ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...