"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

Earth Day slogans can inspire us to think about environmental issues that impact everyone. We only have one planet and it's ...

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.