In business, a consumer is a person who uses a product and may also buy it. Needs are the basic requirements that are essential for survival such as food, water, clothing, shelter and warmth.

At the Institute for Business in Global Society (BiGS), we are focused on bringing the latest research on the intersection of business and society to business leaders in an accessible, actionable way.

HBS founded the Institute for Business in Global Society (BiGS) in 2022 to help business leaders understand and respond to these new demands. Building on HBS's strong foundation of work on issues like ...

Professor Debora Spar explains the goals of HBS's new Institute for the Study of Business in Global Society (BiGS) and lays out some of the Institute's initial priorities and activities. Draws on ...

A Three-Day Program Covering Business, Society & the Future of AI Day 1: The Business of AI – Finance, Governance & UAE's AI Roadmap The conference will open with a keynote by Ilya Churakov, CEO of AI ...