Around 82 per cent of YouTube smart TV (Connected TV or CTV) viewers in India prefer watching YouTube over linear TV, said ...

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced findings from "The Big ...

Consider only traditional TV shows. So, when exactly? I bet you might be squeezing your brain to respond. At least, that’s what the increasing popularity of CTV OTT (Connected TV Over The Top) ...

Pixalate’s new "CTV Device Market Share" report for Q1 2025 shows that Roku has the highest open programmatic CTV device ...

Running from April 29 to May 1, the CTV Festival is a new three-day virtual summit dedicated to opportunities in AVOD and branded entertainment. You can see the full lineup of speakers here and sign ...

There's just something so charming about small-town life — especially on TV. Maybe it's the quirky neighbors or the sense of ...

The connected TV home screen, the report says, “has evolved beyond just a gateway to shows and movies. Viewers are now embracing their TV’s broader capabilities, engaging with ...

Streaming video has become a daily habit for today’s consumers, with 2024 being something of a landmark year for the industry. Worldwide, audiences ...

Maria Rua Aguete, leader of the media and entertainment team at Omdia, will deliver a data-driven keynote address at the ...

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...