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Pixalate’s new "CTV Device Market Share" report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, with 38% share of voice (SOV).

HBO revealed the first cast members from their upcoming Harry Potter TV series, including John Lithgow as Dumbledore and ...

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced findings from "The Big ...

Streaming video has become a daily habit for today’s consumers, with 2024 being something of a landmark year for the industry. Worldwide, audiences ...

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including on connected TV. But many in the ad tech industry would prefer to ignore the issue. Why? Because acknowledging bad behavior would require taking more action to fix it, said Simulmedia CEO ...

On the heels of her recent promotion to head of B2C at ZDF Studios, Linette Zaulich is set to deliver a keynote at the Connected TV Festival, running from April 29 to May 1. You can register here for ...

Measuring the value of connected TV (CTV) isn’t always straightforward ... that’s rarely where its biggest impact shows up in marketing campaigns. CTV’s real influence lies in how ...

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...