Reliance Brands was established in 2007 under Mehta’s leadership. He led the creation of a portfolio of premium lifestyle ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Reliance has earlier disrupted the telecom sector in 2016 by launching Jio, now its repeating the same story in beverages ...

Eight years after transforming telecom with Jio, Mukesh Ambani seems to repeat its strategy in the soft drink market now.

In a city where every corner tells a story, Permit & Co. revives Bombay’s rich drinking heritage by reimagining the classic permit rooms that once defined the city's social landscape.

US President Donald Trump’s announcement of new reciprocal tariffs this week marks the latest chapter in America’s long and ...

The fear of a major threat to the tribe living on the North Sentinel Island in India's Andaman and Nicobar Islands has worried rights groups. This threat has come after a secret visit to the island by ...

The story of Sathya Shankar from Bangalore encapsulates positivity, courage, hard work, and dedication, revealing a world ...

Ogilvy India, as a part of WPP Open X, has created the new 'Coke Zero Auditions' campaign playing off a universally ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...