The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Reliance has earlier disrupted the telecom sector in 2016 by launching Jio, now its repeating the same story in beverages ...

In a city where every corner tells a story, Permit & Co. revives Bombay’s rich drinking heritage by reimagining the classic permit rooms that once defined the city's social landscape.

Ogilvy India, as a part of WPP Open X, has created the new 'Coke Zero Auditions' campaign playing off a universally ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Read all the latest news headline updates on Cola brands. Get all the Cola brands breaking news updates, videos, photostories and more at Business Standard.

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

The key concern weighing on the stock is increased competitive intensity with the relaunch of Campa Cola by Reliance Consumer ...

India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...

Big tension for Mukesh Ambani as Coca-Cola, PepsiCo giving direct competition to Campa Cola in Rs 10 price war by…. By ...

Elon Musk Leading The List, Ambani and Adani Join The Club Of Ultra-Wealthy – Report ...

The Cola market, dominated by global players like Coca-Cola till now, will never be the same again. Priced at Rs 10, Campa Cola will take on the big brands for the first time in summer where all cola ...