Diageo-owned brand Cîroc has announced a limited edition spirit drink - Strawberry Limonade. Supported with social and digital out-of-home media from April to September, the 30% ABV drink is available ...

Mahavir Jayanti celebrates the birth of Lord Mahavir, the 24th Tirthankara of Jainism, on April 10, 2025. The festival honors his teachings of non-violence (Ahimsa), truth (Satya), compassion, and ...

A night of electrifying energy, icy cocktails, and an unforgettable surprise set by DJ Hugel. A huge thank you to our incredible partners for making this night one to remember: Budha Girl, Ciroc, ...

The Plant Base is the go to B2B news platform for the plant-based food and beverage industry. Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

Diageo’s joint venture with an outside investor group provides a way for the company to better market brands it sees potential in while offloading its U.S. ownership of a spirit that has weighed ...

Nick Tran, previously global head of marketing at TikTok, has been named president and chief marketing officer for the joint venture. He brings a track record in transforming brands and developing ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the venture, offering a ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...