Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...

Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't ...

In 1960, Coca-Cola introduced 12-ounce steel cans to make its drinks more portable ... on the Forbes list of the World's Most Valuable Brands. Competitor Pepsi followed well behind at 36th.

The splashy ads feature athletes like NFL player Joe Burrow and WNBA star Sabrina Ionescu and will make ... “Coca-Cola is a company, but it’s also a system,” he told CNN. “So a brand ...

PepsiCo's market-leading Gatorade and Coca-Cola's own cheaper brand Powerade. Or it could also be read as a critique of consumers' own behaviour – imploring us to make a better decision.

The third most valuable soft drink brand behind Coca-Cola and Pepsi, Red Bull sold over 12.6 billion cans in 2024 alone and 100 billion since its launch in 1987.

Coca-Cola's economic moat stems from its strong brand, which shows that this is a ... However, owning the stock might make sense for certain investors. Those who appreciate safety, stability ...

The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles ... way to bond with others and make new memories. Coca-Cola is reviving its iconic ...