This trend revolves around girlhood: baby pink, bows, and fluffy lace dresses. While some women might be tempted to dismiss “coquette” as a fashion blip catered to Gen Z, we think it’s here ...

In the past, we’ve become completely obsessed with bow buys like TJ Maxx’s dreamy bow pillows and a viral bow shelf that ...

Now, analysts fear that Coquette is following the same path. The bows that once symbolized an effortless femininity are now mass-produced in bulk, saturating the market. “There’s a tipping poi ...