Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

March 29 — US Marine Corps 250, Ridgeway, Va. April 5 — NASCAR Xfinity Series Race at Darlington, Darlington, S.C. April 12 — SciAps 300, Bristol, Tenn. April 19 — North Carolina Education Lottery 250 ...

June 1 — NASCAR Cup Series Race at Nashville, Lebanon, Tenn. June 8 — Firekeepers Casino 400, Brooklyn, Mich. June 22 — NASCAR Cup Series Race at Pocono, Long Pond, Pa. June 28 — Quaker State 400 ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

Meagan said that her husband bought the case of Sprite at a Walmart store and, when she opened one of the cans, she realized the liquid inside looked like Coke. And that wasn’t ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

WASHINGTON (AP) — President Donald Trump has hung a copy of the Declaration of Independence in the Oval Office, according to ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

On March 17, PepsiCo, Inc. announced that it had reached a deal to acquire prebiotic soda brand Poppi for a net purchase ...