"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

Coca-Cola Consolidated, Inc., together with its subsidiaries, manufactures, markets, and distributes nonalcoholic beverages primarily products of The Coca-Cola Company in the United States.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...

The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.

Diet Coke's seemingly overnight transition from "girl drink" to symbol of masculinity is part of a larger trend that Andrea Hernandez, author of the popular food and beverage newsletter Snaxshot ...

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