"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences," reads a press release from the company.

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you mig

Coca-Cola is bringing back one of its most successful marketing campaigns, share a coke, in 2025, tapping into Gen Z’s desire for authentic, meaningful connections.The campaign is refreshed for Gen Z's.