As more and more organisations have moved to cross-functional and cross-regional involvement in the development of their strategic and operational brand plans, the result has been greater ...

GEN James E. Rainey, Commanding General of Army Futures Command, first announced the creation of the Contested Logistics (CL) ...

Such a team is much more independent and self-sufficient, and not susceptible to the information silos effect, which often occurs in a waterfall project management model. Cross-functional teams ...