At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

This notion also applies to your content marketing. In this article, I'm going to outline what customer insight is and show you how to apply it to your content strategy; I'll also list some tools that ...

What's worse, however, is that customer insights haven't increased at the same rate as data availability. Customer insights are essential to growth and continued success, yet they remain the elusive ...

As it stood, the predictive power of the attempt was almost zero — the company might as well have flipped a coin with their spend and the study added nothing to their insight. Email: See terms.

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Robots are no longer confined to manufacturing lines; they are now an integral part of retail operations, optimizing everything from inventory management to acquiring valuable customer insights.

Advanced analytics are beginning to be adopted by many organizations to optimize their business strategies and derive insights from customer behavior. In this w ...

and entrepreneurs who share their insights with our audience. A longtime, loyal customer—one who never raised a red flag—suddenly cancels their contract. No warning. No complaints. Just… gone.

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

From conversational analytics to hyper-personalization, companies are redefining how they listen and respond to customer needs. Learn how these innovations can help you capture insights, personalize ...