Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

Key growth drivers include the Alani Nu acquisition, international expansion, the Subway food service rollout, and the new Celsius Hydration product line. Execution will determine success.

近日，能量饮料公司Celsius以18亿美元（折合人民币约130亿元）现金加股票的方式收购了能量饮料品牌Alani Nu。后者为健身网红凯蒂·赫恩（Katy Hearn ...

Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as ...

Celsius enters into a definitive agreement to acquire Alani Nutrition (Alani Nu) for US$1.8 billion. The transaction will combine two growing, scaled brands in the energy drink category. Founded in ...

LOUISVILLE, Ky. — Beverage company Celsius recently announced its plans to acquire Louisville-based brand Alani Nutrition, according to a press release. Founded in 2018, Alani Nu is a growing ...

Energy-drink maker Celsius has agreed to acquire rival brand Alani Nu for $1.8 billion as the competitive stakes intensify in the energy beverage market. The purchase, which is expected to be ...

Shares of Celsius Holdings surged after the company said it would buy rival energy-drink maker Alani Nu for $1.8 billion, and it logged higher-than-expected profit and revenue in the fourth quarter.

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