I analyze data on taxed and untaxed products collected as part of Mexico’s Consumer Price Index program to estimate how prices responded to the tax. Prices of regular sodas jumped by more than the ...

From Coca-Cola to Pepsi, Dr. Pepper, and Mountain Dew, most of the classic soda brands have branched out to provide this seemingly healthier option. Traditional diet versions, like Diet Coke ...

Despite winning blind taste tests, New Coke is one of the more famously discontinued sodas. The same, it seems, can be said for the cult following that exists for Mexican Coke. Just what is ...