More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

Google violated antitrust law by maintaining a monopoly in digital advertising technology, a federal judge ruled Thursday in ...

The digital advertising industry is undergoing a significant transformation with the phasing out of third-party cookies.

Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

As everyone in the digital publishing world knows, display advertising revenues have been in a long-term tailspin, with double-digit YoY declines a regular feature of DPRI reports. However ...

E Ink demonstrated a new flavor of its Kaleido color electronic paper technology at ISE 2025 back in February, which is ...