More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Google illegally acted to preserve “monopoly power” in the ad-tech business, a federal judge ruled Thursday. It’s the second ...

As everyone in the digital publishing world knows, display advertising revenues have been in a long-term tailspin, with double-digit YoY declines a regular feature of DPRI reports. However ...

Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for ...

A US federal district court has ruled that Google illegally dominates two markets for digital advertising technology. The ...

Search grew by 15.9% YoY to $102.9 billion giving it 39.8% of the total digital ad market. Display was up 12.4% YoY to $74.3 billion (28.7% of the total) while social increased 36.7% to $88.7 billion ...