The way fans engage with basketball has evolved significantly, driven by a shift towards digital platforms. This transformation is creating more interactive and immersive experiences for enthusiasts.

The Hong Kong Jockey Club (HKJC) will next week introduce its most “digitally immersive” customer experience yet as one official dreams of creating “the ChatGPT version of horse racing”.

From records to CDs to MP3s and now digital streaming, the music industry is ever-evolving, forcing artistes to have to pivot ...