In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.

TEMPLE, Texas — Tributes and questions alike are pouring in after language-learning company Duolingo announced that their mascot, a cartoon owl named Duo, had died on Feb. 11. "It is with heavy ...

The world’s leading mobile learning platform opened Duo’s Treehouse, a free, bilingual (Spanish and English) space designed ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...