The design tech company is exploring a public offering after regulators stymied its $20 billion sale to the software giant Adobe in 2023. By Lauren Hirsch and Mike Isaac Lauren Hirsch reported ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

Meghan Markle is launching her new lifestyle brand, As Ever, in the spring of 2025. The Duchess of Sussex initially teased the brand as American Riviera Orchard in 2024. In partnership with ...

Meghan Markle is ready as ever to launch her new lifestyle brand. The Duchess of Sussex, 43, revealed her first line of As Ever products on Tuesday, the same day that “With Love, Meghan ...

Before Meghan Markle was a member of the British royal family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

If you're suffering from whiplash trying to keep up with the latest celebrity beauty launches, you're not alone. There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and ...