Toys made in China have been exempt from tariffs since President Donald Trump’s first term. That is no longer the case. Last month, Trump raised tariff rates on China to 20%, dealing a big blow ...

With Pokémon partnering with Lego to bring out collaborative sets in 2026, there's bound to be a ton of new people jumping ...

Founded in 1948 by Charles Lazarus, The Toys "R" Us name made its debut in 1957. Operates over 1,500 stores in 35 countries and jurisdictions around the world under the Toys "R" Us, Babies "R" Us ...

JoyCity is tapping Disney IP - including Aladdin, Pirates of the Caribbean, Toy Story, The Incredibles and more - in strategy game Disney Realm Breakers, which combines base building and merge ...

Who knew that a multi-sensory pineapple soft stacker toy would be a great way to cheer up a little one when they’re down? This Amazon Choice best-seller is deeply discounted for the Big Spring Sale.

If you've been looking for something new and exciting that isn't quite fully released then look no further, you've found our list of the best games currently in soft launch. Sometimes developers like ...

Soft materials are materials that can be easily deformed by thermal stresses or thermal fluctuations at about room temperature. Soft materials include liquids, polymers, foams, gels, colloids ...

Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020. Sydney McKenna is a Kansas City-based micro-influencer who posts about ...

“It’s something that makes me happy, like it’s a treat to myself,” the 24-year-old digital marketing consultant from the Philippines tells TIME of Pop Mart’s CryBaby toy—a plush ...