Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

Out with the blue and in with the monochrome. Max just got a new logo. Again. Two years after rebranding from HBO Max to just ...

Max, Warner Bros. Discovery’s streamer, has introduced a rebranding effort that shifts its once sharp ... Read More ...

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' ...

Max, the streamer formerly known as HBO Max, has rebranded yet again. The name‘s the same, but colors have changed, and it’s ...

And most recently, a rebrand for Max has brought its logo and color scheme more in line ... Discovery has traded the Max blue for the traditional HBO black and white monochrome.

Max LOGO, HBO Max has become Max per Warner Bros ... But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer will ...