We shouldn’t be celebrating “de-extinction.” We should be focused on the species that are currently in danger.

Warner Bros. Discovery has quietly debuted a new logo for Max that evokes HBO's classic branding, Variety reports. The streamer has replaced Max's shiny blue look with HBO's classic monochrome ...

Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

And as many have pointed out, it suddenly looks a lot more like the also monochrome HBO logo. The first rule of the best logos is that they could never be mistaken for something else. Guys ...

The 'fresh look' even gets a bit of an HBO throwback, with a somewhat similar design of the new logo that feels like an exclusive secret handshake for old-timers. Because if there's anything Max wants ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30. The new logo for Warner Bros. Discovery's steaming platform was unveiled on Sunday evening. The new logo gives ...

It’s not HBO, it’s Max — but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ditching its ...