In his first regular column for The Drum, Funny Matters, humor consultant Paddy Gilmore explains why it is important and ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

Thus, the use of humour in advertising must be done with care as it may offend some audiences (Beard 2008). Nonetheless, humorous ads involve expensive bets. Estimates put advertising spending at $157 ...

Whether your team wins or loses the big game, these star-studded, mostly humorous ads are sure to entertain. Pepsi: Missy Elliott & H.E.R. Pepsi set the bar high with Cardi B‘s spot last year ...