MERIT Beauty is now available exclusively in Sephora UK stores and online. The luxury minimalist makeup brand first launched in 2021 and has since become one of the most sought-after beauty brands ...

$22.50 at Ulta Beauty (Save $13.50) Okay, this is an adorable lip balm set. For less than $4, get this Crayola tin with three fun flavors of Lip Smackers lip balm. $3.25 at Ulta Beauty (Save $3.25 ...

These female entrepreneurs are not only changing beauty standards but also establishing economic roots and representation. Through their success, we recognize the resilience, creativity ...

As someone whose family regularly sent care packages from South Korea growing up filled with sheet masks and snail cream, I know a lot about K-beauty. For me, it was never a viral trend but a ...

Since its wide release in February, we’ve been spritzing Bois Talisman nonstop. A celebration of the flavors of winter, this unisex blend of rich cedarwood and stunning vanilla notes is deep and ...

I do mergers & acquisitions in retail/consumer and write about trends. The beauty industry boomed in 2022 and 2023, with foot traffic to beauty retail stores growing faster than in any other kind ...

With flushed glows and Old Hollywood updos, the stars dazzled on the red carpet. Lauren Valenti is Beauty Director of InStyle. She began her career as a contributor at ELLE.com before becoming ...

If you're suffering from whiplash trying to keep up with the latest celebrity beauty launches, you're not alone. There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and ...

Although it’s the shortest month, February has made itself known — at least from a beauty standpoint. Some of the industry’s most popular brands launched products that are primed to become ...