I spent a full day with CEO and lead designer Jonathan Ward touring the ICON 4X4 factory, and driving two examples of their legendary Broncos.

Ford fixed a few foibles with its 2025 midcycle facelift of the mighty Maverick pickup truck. There's now an all-wheel-drive hybrid model; you can get wireless Apple CarPlay and Android Auto ...

The process of transforming a classic Bronco into an electric vehicle (EV) was not as simple as merely dropping a Bronco body onto a standard EV chassis. Icon 4x4 employed a novel method: a 500 hp ...

Interested customers will have to fork out at least $449,000 for the limited restomod. For years, Icon 4×4 has been quietly setting the gold standard for restomodded Ford Broncos, fusing vintage ...

ICON 4x4 turns its considerable talent on the original, Early Bronco. They started by swapping in modern Coyote crate engines and updating the other mechanicals. Now they’re making them into ...