10 luxury brand logos have mastered it. They've become more than marks on products—they're cultural touchstones, over decades and continents. Logos are stories we tell ourselves. The best ones?

A logo is often the first impression your brand makes on potential customers. An effective logo conveys what your company stands for and creates an emotional connection with your audience. However, ...

Logos are everywhere—from the coffee cup in your hand to the phone in your pocket—but have you ever stopped to think about the stories they tell beyond the surface? Many popular brand logos are more ...

We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...

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Iconic logos endure in popular culture and serve as a company’s most powerful communication tool. Redesigning or creating a beauty brand logo in 2025 is a valuable challenge, requiring alignment with ...

The California-based surf brand Lost International claim that the singer is ripping off a trademark they've had since 2015 Kevin Mazur/Getty Lost International is suing Lady Gaga for using a logo ...

A visual that features the new Welcome to Memphis logo. Elizabeth Berglund was the graphic designer Welcome to Memphis worked with to help find the new look. (Sophia Surrett/The Daily Memphian) The ...