We may earn an affiliate commission from links. There’s no way around it: Salon keratin treatments are pricey and time-intensive, often taking several hours to achieve that pin-straight finish.

The keratin products market is expanding significantly on a global scale due to rise in consumer awareness of the importance of healthy skin and hair. The naturally occurring protein keratin ...

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Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves hair ‘silky straight’ in just one use.

Astbury, W. T., and Bell, F. O., Nature, 147, 696 (1941).