Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

Itohkyuemon is, first and foremost, a Kyoto tea merchant, having been in that business since all the way back in 1832. In the modern era, however, matcha isn’t just a drink, it’s also one of Japan’s ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Matcha ice cream, mochi and cakes also made its top 10 list. The Uji area in Kyoto is known for its high-quality tea, regarded as one of the best in Japan. Matcha lattes are now menu mainstays in ...

Detailed information for Other Cafes and Sweets Gionjaya Tabanenoshi Shinkyogoku located in the Gion, Kawaramachi, ...

And while matcha is produced in a variety of regions in Japan, there’s one particular place renowned for this highly-prized tea. Glass: So the most famous region is Uji, which is on the southeast ...

The Japanese doughnut chain is once again collaborating with Morihan, a famous teahouse in Kyoto specialising in matcha.