We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...

The Pokémon Company has officially revealed that Pikachu and all its friends will be partnering with LEGO in the near future.

Speaking to the collaboration, Julia Goldin, chief product and marketing officer at the LEGO Group said "We are thrilled to be working with a brand that has such a deep and passionate fanbase as ...

The LEGO Group is strengthening its long-term strategy in China with continued investments in product innovation, retail optimization and brand building, bolstered by the highly anticipated ...