By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

Tie-ups with Nike and Formula 1 will help Lego ‘stay relevant’, the company said yesterday, as it revealed bumper profits and record sales for last year. The world’s biggest toymaker said ...

Lego has made its highest ever sales as the toy giant said it was outpacing a declining market, and working hard to “stay relevant” amid new brand tie-ups with Nike and Formula 1. The Danish ...

Published Mar 11 Lego has made its highest ever sales as the toy giant said it was outpacing a declining market, and working hard to “stay relevant” amid new brand tie-ups with Nike and Formula 1. The ...

Lego has made its highest ever sales as the toy giant said it was outpacing a declining market, and working hard to “stay relevant” amid new brand tie-ups with Nike and Formula 1. The Danish company ...