Are tubes the solution for perfect lashes? Tubing mascara promises a new approach. But how does it differ from traditional ...

Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

"Tubing mascara formulations are longer-lasting, and the film will remain until removed by mechanical forces or by warm washing. The mascara will then come off easily as very small tube-shapes.

These easy-to-remove mascaras give you the ultimate your-lashes-but-better look—shop options options from Merit, Kevyn Aucoin ...

However, you don’t need to swear away your favorite tube of mascara just yet. For those who still want the barely-there look ...

If you love bold, high-drama lashes, YSL’s Lash Clash mascara is a must-try. Available in black, blue, and brown, this smudge ...

I am picky about the makeup I wear and usually gravitate toward light and natural makeup options that could easily be elevated from a no-makeup makeup look to an evening MOTD with just a few extra ...

WWD Shop editor Claire Sullivan tests Lancôme’s Lash Idole Mascara.

Why We Love It: Victoria Beckham Beauty’s mascara features microalgae and panthenol, which give lashes a fuller appearance ...

Makeup By Mario, Too Faced and Kulfi join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing ...